Service Design of a Pregancy Simulation Dress Experience - From the Perspective of Social Design
►Chi-Ying Hung and Rung Tai Lin
10.52283/NSWRCA.AJBMR.20180509A02
ABSTRACT
This study has two subjects, one is the design of a pregnancy simulation dress, and the other is the service design for visitors to wear the pregnancy simulation dress in a tourism factory. The core issues of this study are people-oriented social design and experiential value. The case study approach is adopted and an experiential product simulating pregnancy is provided in the setting of a tourism factory. The setting, products and experience are observed as a whole, and the research perspective is based on the transformation process of emotional design and cultural design, which is the basis for deconstructing the design of the pregnancy simulation dress. A service blueprint is used to examine the case’s experiential service design, which is used as an example of experience planning that applies social design to commercial services. Research conclusions summarize and analyze design, marketing, service, and management aspects, hoping to further extend the social value of enterprises and social education work.
Keywords - Experience Economy, Social Design, Emotional Design, Service Design, Tourism Factory
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FACTORS INFLUENCING PERFORMANCE OF MICRO, SMALL AND MEDIUM SCALE ENTERPRISES IN BORNO STATE, NIGERIA: An Exploratory Study
►Fatimah Inuwa Usman and Fatima Alfa Tahir
10.52283/NSWRCA.AJBMR.20180509A03
ABSTRACT
Micro, Small and Medium Scale Enterprises are considered the engine for growth of any nation. Yet, the performance of these enterprises leaves much to be desired. Scholars have asserted that this poor performance is influenced by numerous factors. The study explores the factors influencing the performance of Micro, Small and Medium Scale Businesses in Borno state, Nigeria. A small sample of MSME owners across Maiduguri metropolitan council were randomly surveyed using a single questionnaire. The content validity of the instrument was assessed by scrutiny and validation from two Professors of Management from the University of Maiduguri to ensure statements are clear and capture what they are intended to measure. The reliability of the instrument was also examined using the Cronbach alpha coefficient to ensure items are consistent in measuring each construct. Data was coded and analyzed with the aid of Statistical package for Social Sciences (SPSS) version 23. Results from the exploratory factor analysis showed infrastructural facilities, government policies, entrepreneurial training and insecurity were principal factors exerting influence on the performance of Micro, Small and Medium Scale Enterprises in Maiduguri.
Keywords - infrastructure, performance, micro, small and medium scale enterprise
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VOLATILITY SPILLOVER BETWEEN SPOT AND FUTURES MARKET OF HIGHLY TRADED COMMODITIES IN INDIA: The DCC-GARCH Approach
►Ruchika Kaura, Nawal Kishor and Namita Rajput
10.52283/NSWRCA.AJBMR.20180509A04
ABSTRACT
This study intends to examine the volatility spillover effects and measure the time-varying correlations between futures and spot prices of thirteen highly traded commodities traded on Multi Commodity Exchange (MCX) of India. The research uses Exponential GARCH proposed by Nelson (1991) to explore the direction and magnitude of spillover effects between futures and spot commodity market and employs Dynamic Conditional Correlation (DCC) GARCH proposed by Engle (2002) to demonstrate the time varying conditional correlation between heteroscedastic coefficients of the futures and spot markets. Empirical results show that significant and asymmetric bi-directional volatility spillover effects exist in case of most of the selected commodities, even though, the magnitude of volatility spillover is found larger in the direction from futures market to spot market. The dynamic correlation between the conditional variance of the spot and future markets is found to be significant in case of all the commodities except Silver and Copper. It proves that significant volatility spillover effect is present between spot and futures markets of selected commodities. Understanding of volatility transmission and interrelationship between spot and futures commodity market will help investors make right investment decisions, portfolio optimization and financial risk management. Policy makers and regulators can use this knowledge in planning and implementing appropriate regulatory framework. Much of the earlier research focuses on inter market volatility spillover taking into consideration two or more different financial markets. This study focuses on intra market volatility spillover by studying the interactions of spot-futures prices of commodities. Also, considering the time-varying nature of conditional correlations, this study employs EGARCH and multivariate GARCH (DCC) to capture the volatility spillover effects instead of univariate GARCH or standard linear VAR models.
Keywords - DCC-GARCH, EGARCH, Volatility Spillovers, Commodity Market