prefix: doi.org/10.52283/1.ajbmr |
Volume :3 Issue :6 Year : 2013
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Occupational Mobility among Sales Employees in the Nigerian Banking Industry: Issues and Determinants
►Ibok, Nkanikpo Ibok and Aniebiet J. Etuk
10.52283/NSWRCA.AJBMR.20130306A01
ABSTRACT
This study examined factors determining occupational mobility of marketing staff in the Nigerian banking industry. Using Pearson product moment correlation analysis and information obtained from a cross section of bank marketers, it is evident that perceived injustices in employment contract, transfers, promotional policies, job insecurity, unrealistic deposit mobilization target and welfare packages significantly influenced occupational mobility of marketing employees. These findings are a consolidation of earlier studies which provide an important insight and signals to Nigerian bank to achieve better performance and more importantly to compete favourably in keeping and retaining their highly valued sales employees. Based on this, we recommend among others that bank management should refocus their strategies on how best to create a favourable work climate for best talents to thrive. Future research agenda is also highlighted.
Keywords: Occupational Mobility, Social Injustice, Emerging Issues, and Determinants.-
Study on the Crisis Management Performance Evaluation of the Engineering Project Demolition Based On Grey Model
►Jun Li, Fan Yang and HuaJie Yu
ABSTRACT
According to the characteristics of engineering project demolition, the whole paper will concentrate on the analysis of crisis management in the new trend of research projects in the field of research and practice. The basic framework of the outline of the crisis management process of modern engineering project in China demolition system has been created from several aspects, the Balanced Scorecard theory construction project the evaluation index system of crisis management units on the performance. And establishes the evaluation model of crisis management organization project demolition performance through the use of AHP multi-level fuzzy evaluation method, evaluation index of factors related were quantified in the example analysis after application. We expect that accurate grasp and evaluation of engineering project crisis management can be used to deal with pollution emergency management level, and provide a useful reference for the formulation of strategies and measures of rational and efficient.
Keywords: project demolition, crisis management performance evaluation model, the balance scorecard, AHP-
Mobilizing Timely Location-Based Advertising: A Study of Effectiveness on Persuasion
►Hui-Fei Lin, Benjamin Yeo and Yen-Shen Chen
ABSTRACT
Various studies have examined the effects of SMS (e.g. Carroll, Barnes, and Fletcher, 2007; Varnali, Yilmaz, and Toker, 2012). However, the effectiveness of MMS, especially those focusing on how features such as localized search and real time services influence the psychological aspects of users, has received little attention. Moreover, due to the ubiquitously accessible and portable features as well as highly personal devices, it would be valuable to gain insights into consumers’ perceptions of the impact of mobile advertising. Taken together, the goal of this study is to explore effect of mobile advertisements on persuasion. A two (type of mobile ads: SMS vs. MMS) × two (location feature: with location-based service vs. without location-based service) × two (timeliness feature: with immediate message vs. non-immediate message) between-subjects design was set up. The results showed that mobile phone users have greater attention, interest, desire and exhibit more favorable attitude for the brand as well as greater purchase intention when exposed to MMS with location-based and timely services than MMS with location-based but have no timely service. Interestingly, irritation mediates the relationship between the type of mobile advertisement and (1) attention, (2) interest, (3) desire, (4) attitude toward the brand and (5) purchase intention.
Keywords: SMS, MMS, Mobile advertisements, Location-based Service, Timeliness
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