Service Design of a Pregancy Simulation Dress Experience - From the Perspective of Social Design
►Chi-Ying Hung and Rung Tai Lin

 10.52283/NSWRCA.AJBMR.20180509A02

ABSTRACT This study has two subjects, one is the design of a pregnancy simulation dress, and the other is the service design for visitors to wear the pregnancy simulation dress in a tourism factory. The core issues of this study are people-oriented social design and experiential value. The case study approach is adopted and an experiential product simulating pregnancy is provided in the setting of a tourism factory. The setting, products and experience are observed as a whole, and the research perspective is based on the transformation process of emotional design and cultural design, which is the basis for deconstructing the design of the pregnancy simulation dress. A service blueprint is used to examine the case’s experiential service design, which is used as an example of experience planning that applies social design to commercial services. Research conclusions summarize and analyze design, marketing, service, and management aspects, hoping to further extend the social value of enterprises and social education work. Keywords - Experience Economy, Social Design, Emotional Design, Service Design, Tourism Factory