358 AJBMR • Doi Publications
News Updates Current Issue: Vol.09 No.01 2024    Ajbmr indexed in Australian Business Dean Council (ABDC) | Find us on: Academic Journals Database, World Cat , ISI

Doi Publications

   

  • A Comparative Study between Islamic Banks and Conventional Banks in Bangladesh Based on Satisfaction of Debit Card Users
     
    ►Evana Nusrat Dooty
         evananusrat@yahoo.com 
     https://orcid.org/0000-0002-2081-4840

    ►Israth Sultana
         israthhossain@yahoo.com (Corresponding Author)
         https://orcid.org/0000-0003-2412-3665

    ►Kulsuma Akter Nahid
         kakternahid@yahoo.com 
         https://orcid.org/0000-0001-9232-9740   
                                                                                    
    Received:24 May, 2022
    Final Revision: 14 July, 2022
    Accepted: 27 July, 2022
    e Published: 14 September, 2022
         doi.org/10.52283/NSWRCA.AJBMR.20220701A02
     
    Abstract

    This study is about the measuring of customer satisfaction on debit card use where little attention has been paid to this issue in Bangladesh. Previous studies on Islamic banks and conventional banks were focused on different determinants of customer satisfaction but very few studies on debit card user. The research aim is to identify the level of debit card user satisfaction and its determinants between Islamic banks and conventional banks. For this purpose, a well-planned questionnaire was developed to ensure success and also by providing questionnaires to 300 debit cards holder from Islamic banks and traditional banks using the convenience sampling technique. In this study, bi-variate and regression model were employed to identify the important predictors that affected customer satisfaction regarding debit cards of both types of banks.  The study discovered that the customers of conventional banks were more pleased with the overall quality of service than that of Islamic banks were providing. More importantly, traditional banks had security and responsiveness as the driving forces, whereas Islamic banks, as an exception, availability of money and transaction cost were considered less important in customer satisfaction. The most important measures represent the procedures banks may use to tailor their services to individual consumers' needs.
    Keywords: User Satisfaction, Debit Card, Islamic Bank, Conventional Bank

    Pages:25-35 :: Download-View
 
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.