310 AJBMR • Doi Publications
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  • MEDIA AND ECONOMIC IMPACT OF ROLL-BACK MALARIA PROGRAMME IN NIGERIA: A Case Study of Anambra State
    â–ºChidozie, Ejike Jacob,  Uzonwanne, Maria Chinecherem   and Ezenekwe, Regina Uju

     10.52283/NSWRCA.AJBMR.20150504A03

    ABSTRACT
    For some years now, roll-back malaria programme has been organized to bring the hazard of malaria under control. Hence, the main objective of this paper is to analyze and evaluate the media and economic impact of the programme in Anambra State. Demographic translation theory was used to drive home the message. Data for the study were collected and analyzed using the quantitative and qualitative method (questionnaire and interview). The study found out that the programme has created invaluable positive results through its rampant advertisements in the media and has made a positive economic impact on the lives of people. Descriptive statistical tool was used to evaluate and analyze the result.  It is therefore, recommended that the central government should extend their dragnets by reaching to the entire populace through the media to induce more practical approach to the objective of the programme.
    Keywords: Media, Economic, Roll-back, Malaria, Programme

    Pages:26-35 :: Download-View
 
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