30 AJBMR • Doi Publications
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Doi Publications

   

Volume :2 Issue :06 Year : 2012

  • ASSESSING STRATEGIC TYPOLOGY AND BUSINESS PERFORMANCE: EMPIRICAL EVIDENCE IN SMALL CONSTRUCTION INDUSTRY IN MALAYSIA
    â–ºShafie Sidek and Fakhrul Anwar Zainol

     10.52283/NSWRCA.AJBMR.20110104A04

    ABSTRACT
    The research investigates Miles and Snow (1978) strategic typology as the strategic choice and business performance among Class F entrepreneurs in civil construction industry in Malaysia. The result concluded that Prospector strategy is the most effective strategic typology in the small construction industry in Malaysia whereas reactors are the lowest achievers. Analyzer and defender are the moderate class F performers. The most competitive and the destructive strategic typology have been revealed from this study. This is important to serve as a guide to those who involved or intend to be involved in the small construction industry in Malaysia. It is useful for strategist and businessman, especially in the small construction industry in Malaysia to take it as a normative theory which they might practice throughout the daily activities especially during the formation of the business strategy.
    Keywords: Strategic Typology, Business Performancess, Class F Entrepreneurs

    Pages:40-51 :: Download-View
 
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