274 AJBMR • Doi Publications
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  • PERFORMANCE AMBIGUITY AND FLEXIBILITY IN BUYER-SUPPLIER RELATIONS
    ►Emmanuel Chao and Mushumbusi Paul Kato

     10.52283/NSWRCA.AJBMR.20140406A01

    ABSTRACT
    Performance ambiguity (performance evaluation problem) has been mainly used as a predictor in most studies related to supplier-buyer relations. This study however shifts this focus by using it as an outcome variable. Performance ambiguity has been conceived as a concept under behavioral uncertainty, which brings a challenging task in separating the two. Performance ambiguity being an ex-post variable and the fact that opportunism is a hidden aspect in this construct makes it of an interest to understand. Findings reflect a significant role of flexibility on performance evaluation problem and suggest the focus on flexibility to be handled with care to extent it does not escalate the performance evaluation problem.
    Keywords: Performance evaluation, flexibility, environmental uncertainty, asset specificity, Inter-firm cooperation    

    Pages:01-08 :: Download-View
 
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