Examining the correlation website status and the e-commerce system success: An Australian Study
â–ºJahjah Hallal and Jun Xu
10.52283/NSWRCA.AJBMR.20120207A01
ABSTRACT
Acknowledging that, by using e-commerce systems, firms can deliver information about their products and services, their vision, policy and many others related issues to their existence and potential customers. Typically, the applications that underlie e-commerce systems determine the nature of the product or service offering, the reaction of the customers and the revenue flux accrue to businesses. This designates that the value added by a firm’s website system is a critical concern to both existence and potential customers. Based on the DeLone and McLean’s (1992, 2002, 2003) theory of information system success model, a dichotomous dimensional model for classifying e-commerce website applications/status was developed. The proposed model was tested via surveying small businesses in Australia. The results of this study indicate that the proposed dichotomous classifications of the e-commerce website are meaningful, and unveil that e-commerce success and benefits accrue to firms are determined by the environmental context of the website system applications.
Keywords: E-commerce System Success, Website Status, Small Enterprises, Static Website, Active Website, Quantitative Approach, Structural Equation Model.