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  • MOTIVATING FOREIGN TOURISTS TO VISIT THE RURAL SITE IN JORDAN, VILLAGE OF PETRA
    â–ºBashar and Abdallah Ali Al-Ajloni 

     10.52283/NSWRCA.AJBMR.20120205A01

    ABSTRACT
    In Jordan, Rural Tourism, (soft or green), has recently attracted lots of international tourists, and become a rapid growing activity in some world regions, hence, experienced important governmental programs and revitalizing strategies, such as market segmentation analysis, to elevate the government economic and social impacts. Consequently, the study aims to determine the main motivations (factors) that attract foreign tourists to visit Petra, the Jordanian rural site. An objective achieved by applying a self-structured data collection questionnaire on Petra tourists in 2008 to end up concluding that well-facilitated rural environment is the main motivational factor for Petra visiting.
    Keywords: Motivation, Rural areas, Push and pull factors, Jordan.

    Pages:01-07 :: Download-View
 
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