DETERMINING RELATIONSHIP BETWEEN ENTERPRISES ESTABLISHMENT AND SOCIAL DEVELOPMENT: Insights from Rural Areas of India
►Chaman Lal and Nawal Kishor
The study aims; first to analyze the impact of enterprises on nearby villages; and second to determine the relationship between enterprises establishment and social development in rural villages of India. The researchers make use of primary data which is collected through schedule method using purposive sampling. Item and reliability analysis, factor analysis and multiple regressions are applied to analyze the impact and relationship along with ANOVA, descriptive & t-statistics. The findings reflect that enterprises have significant but minimal impact on the social development of rural areas as these generate primarily employment to villagers. Enterprises established nearer to feeder town have larger influence on social life of ruralites. To achieve developmental objectives, enterprises in right proportion/mix should be developed. This study may be a significant study conducted in rural areas of hilly terrain in Himachal Pradesh, India. The study may provide new insights to policymakers to achieve economic and social development.
Keywords: Enterprises, Social development, Industrial Area
FUEL SUBSIDY REMOVAL AND THE NIGERIAN ECONOMY
►Uzonwanne, Maria Chinecherem, Ezenekwe, Regina Uju and Iregbenu, Paul Chinenye
Despite the huge amount of money Nigerian government spends on fuel subsidy, the situation in the oil sector has not been promising and Nigerians still experience scarcity of premium motor spirit. There have been dearth of infrastructural investments in the oil sector due to the enormous funds sunk into fuel subsidization, and as it is now, the government is yet to fix her refineries. As a result, there has been little or no significant improvement in the quality of life for the majority of Nigerians, 54 percent of who still lives below the national poverty line. Hence, the main objective of this study was to assess the contributions of the fuel subsidy in the Nigerian economy, that is, the study examined the problems, the prospects and a way forward for the sustainable economic growth in Nigeria. The study used Rosenstein-Rodan’s Thesis or Theory of the “Big Push” to drive home the message. The major sources of data used in the study were primary and secondary data. The primary data were collected through the use of questionnaire and the secondary data were also collected. Descriptive statistics was used to analyze the data. The study found that fuel subsidy has not resulted in a significant improvement in the quality of the life for the majority of Nigerians. The study therefore recommended that government should invest heavily on infrastructures and human capital instead of focusing on just removing fuel subsidy.
Keywords: Fuel Subsidy, Big push theory
MEDIA AND ECONOMIC IMPACT OF ROLL-BACK MALARIA PROGRAMME IN NIGERIA: A Case Study of Anambra State
►Chidozie, Ejike Jacob, Uzonwanne, Maria Chinecherem and Ezenekwe, Regina Uju
For some years now, roll-back malaria programme has been organized to bring the hazard of malaria under control. Hence, the main objective of this paper is to analyze and evaluate the media and economic impact of the programme in Anambra State. Demographic translation theory was used to drive home the message. Data for the study were collected and analyzed using the quantitative and qualitative method (questionnaire and interview). The study found out that the programme has created invaluable positive results through its rampant advertisements in the media and has made a positive economic impact on the lives of people. Descriptive statistical tool was used to evaluate and analyze the result. It is therefore, recommended that the central government should extend their dragnets by reaching to the entire populace through the media to induce more practical approach to the objective of the programme.
Keywords: Media, Economic, Roll-back, Malaria, Programme
A DYNAMICS ANALYSIS OF THE DETERMINANTS OF FOOD PRICE IN IRAN
In this study, main determinants of food inflation in Iran over the period 2002-2015 are investigated and the interaction between this factors and food price impulse response will be analyzed by using Vector Error Correction (VEC) Model. Augmented Dickey-Fuller with lag length on Schwarz Info Criterion and Phillips-Perron with Newey West Bandwidth used to test the stationarity of the data. Johansen-Juselius system co-integration test applied to find the stationary linear combination of the non-stationary variables. The Long run relationship between dependent and independent variables estimated on Vector Error Correction (VEC) model. The results show that there is a relationship within the dependent variable and its independent variables. On the long run, the oil price, money supply and exchange rate are significantly positively related to the food price in Iran. Motivation of the study is to understand driving factors behind the food inflation phenomenon during the high inflation period that followed the subsidies reform plan in December 2010 and 2011 oil shock. The results presented in this paper indicate that oil price and money supply are main determinants of food inflation in Iran. The findings have important implications for understanding the volatility of food price in Iran and able to conclude the effectiveness of the monetary policy.
Keywords: food prices, inflation, co-integration, oil price
THE SIGNIFICANCE OF NEWS CHANNELS’ ADVERTISEMENT INVENTORY TOWARDS TELECOM BRAND RECALL FROM CONSUMERS’ PERSPECTIVE
►Owais Hussain Azhar and Jawaid Ahmed Qureshi
TV channels advertisement is an important tool of media marketing communication. News channels are one of the largest media in Pakistan to provide opportunities to telecom industry for building their brands. This study investigates the relationship between news channels advertisement inventories/properties and telecom brand recall. There are many factors of news channel advertisement that influence on telecom advertisement recall. This study also examines the four key inventories of news channels that are loose spots placement, fixed spots, news clock sponsorship and program branding. It adopts quantitative method of research and primary data is collected through closed-ended and structured questionnaire from consumers. The findings reveal the telecom consumers’ perspective regarding news channel inventories and validate the developed argument: the news channels inventories have an important role to build the telecom brand recall and especially loose spots, fixed spots, program branding, and news clock sponsorship have a very positive and significant role.
Keywords: News Channels’ Advertisement Inventory, Brand Recall, Consumer Perspective ______________