MOTIVATING FOREIGN TOURISTS TO VISIT THE RURAL SITE IN JORDAN, VILLAGE OF PETRA
►Bashar and Abdallah Ali Al-Ajloni
In Jordan, Rural Tourism, (soft or green), has recently attracted lots of international tourists, and become a rapid growing activity in some world regions, hence, experienced important governmental programs and revitalizing strategies, such as market segmentation analysis, to elevate the government economic and social impacts. Consequently, the study aims to determine the main motivations (factors) that attract foreign tourists to visit Petra, the Jordanian rural site. An objective achieved by applying a self-structured data collection questionnaire on Petra tourists in 2008 to end up concluding that well-facilitated rural environment is the main motivational factor for Petra visiting.
Keywords: Motivation, Rural areas, Push and pull factors, Jordan.
An Empirical Study of the Efficacy of Marketing Communication Mix Elements in Selected Insurance Companies in Nigeria
►Idris, Adekunle Abiodun; Asokere, Ayodele Stephen; Ajemunigbohun, Sunday Stephen; Oreshile, Ademola Sulaiman and Olutade, Enitan Olumide
The objective of this research is to draw attention to the importance of certain elements of marketing communication in premium income generation and the volume of insurance businesses in Nigeria’s insurance industry. Specifically, the study sought to describe the ranked importance of the following six marketing communication mix elements in the two phases of the research interest viz: advertising, personal selling, sales promotion, publicity and public relations, sponsorship and direct marketing. 20 insurance companies out of the industry capacity of 49 were randomly selected from Lagos, Ibadan, Port-Harcourt and Abuja. Data were collected through the use of primary instruments comprising telephone survey method and well structured questionnaire delivered (electronically and hand-to-hand) to the employees of these companies. Findings from the study suggest that advertising, personal selling, and public relations are taking high priority in the minds of marketers of insurance services in Nigeria. While direct marketing is considered appreciable in services delivery improvement of insurance organizations, sponsorship and sales promotions were of low acceptance and unaccepted respectively. The study recommends that effective use of the various elements of marketing communication will help provide information, create more awareness, change attitude and perception, build industry’s image and enhance brand loyalty.
Keywords: Marketing communication, efficacy, premium income, mix-elements, Insurance companies, Nigeria.
Time Management and Job Performance in Selected Parastatals in Kenya
►Lucy Karimi Njagi and Jane Malel
The study aimed to examine the relationship between time management strategies and job performance in organizations with a particular focus on parastatals. The general objective was to find out the effects of time management strategies on the performance of selected parastatals in Kenya. The design / methodology and approach were a complex research design where statistical models of regression and correlation were used. Stratified random sampling technique was used to get the population from which we would randomly select the respondents. To test the hypothesis, z-scores were used. Further correlation coefficient revealed that there exists a positive correlation of 0.674 between time management performances. Correlation also showed that there is low positive relationship of 0.337 between the understanding of time bound performance that is measurable. The researchers conclude that time management and work performance are directly related and there is need. One recommendation that we are making is that parastatals heads should sensitize management by objectives which are measurable within a specific time frame as explained by Drucker (2000.) this is based on the fact that the research showed that 52% of the respondents do not understand results based management style driven by objectives.
Keywords: Time Management, Job Performance, Parastatals, Kenya
THE EFFECTS OF CORPORATE GOVERNANCE ON PATRONAGE OF BANKING SERVICES IN NIGERIA
►T.A.NGEREBO-A and SWENEME YELLOWE
The study was carried out to investigate banks’ corporate governance practices and how they affect service patronage, how corporate image influences patronage and performance of banks. The study focused on selected banks in Port Harcourt, Rivers State. A descriptive research design was used in the conduct of the research since it enables data required for the study to be obtained and interpretation to be based on the data obtained. Primary data formed the nucleus of the data used for the research. Data analysis was initially done using tables and simple percentages and hypotheses postulated were tested using the chi-square analytical technique. Based on the data collected, it was found that corporate governance has a significant influence on the patronage of banking services hence banks’ performance. Some of the recommendations made include; banks should enthrone good corporate governance practices to promote the patronage of banking services for long run profitability and should strive hard to put in place internal control mechanism that will promote customer loyalty and sustained patronage of services.
Keywords: Corporate Governance, Patronage, Banking Service in Nigeria
Investigate impact of enterprise resource planning on socio-technical elements in SAIPA Automotive Corporation (Tehran, Iran)
►Hassan,Safarnia; Samira, Tajedini and Ali,Mollahosseini
The purpose of this study was investigating the most important socio-technical elements that are related with enterprise resource planning (ERP) implementation. We identify the four important socio-technical elements that may impact on organization when implementing an ERP system for the purpose of realizing the best possible return on investments. Data for this study were obtained a survey instrument. Results of the study confirmed the positive and significant impact of ERP implementation on improvement of socio-technical elements.
Keywords: Enterprise resource planning (ERP), Socio-technical elements, Information Sharing, Organizational culture, Process improvements, Customer satisfaction
Intercultural HRM Study on “Culture Clash” from Chinese Enterprises Investment in Brazil
With the advent of globalization, the enterprises in our country are increasingly diverse and multicultural. This study will see that the enterprise human resource management (HRM) must be knowledgeable about intercultural communication on both the domestic and abroad. By promoting training in intercultural communication competencies throughout the enterprises in our country, the enterprises human resource can better serve the company successfully to achieve its mission and goals. Therefore, the article takes Chinese enterprises’ “Culture Clash” in Brazil for the case study, deeply analyzes the intercultural conflicts that the Chinese enterprises in Brazil have met, discusses the reasons why the Chinese enterprises still have met from an intercultural communication perspective, and then put forward some suggestions to improve intercultural communication competences for human resource management in the Chinese enterprises and promote the development and cooperation between the Chinese and Brazilian enterprises, so as to make the enterprise leaders and managers in our country pay much attention to the this hot topic and to training in intercultural human resource management.
Keywords: Chinese enterprise, intercultural communication, intercultural communication competence, human resource management, business management, China, Brazil
THE ROLES OF EMPLOYMENT PROCESSES IN ORGANISATIONAL IMAGE IN INSURANCE ORGANISTIONS IN NIGERIA: Employees and Community Perspectives
►OGINNI Babalola Oluwayemi and OGUNYOMI Paul Olusiji
The research focus was to gain insight into the current employment processes practice and its impact on organizational image in the insurance organizations in Nigeria. The study investigated the relationship between employment processes and organisational image; examined the issues and challenges in organizational image and employment processes. In the course of conducting the study, 80 insurance employees were selected from the chosen 15 insurance organisations and 40 inhabitants in community where these organisations were located; and out of this 88 respondents responded properly representing 73%. The questionnaire was developed by using Likert five scales which consists of different questions on the variables in employment processes and organisational image such as recruitment and selection, job security, job design and responsibility, management style, working environment and job perception. In the study, statistical measures such as Z- test, mean and proportion analysis were used to examine the existing relationship between employment processes and organisational image. The findings reveals that recruitment and selection, job security and management styles have significant effect on the image of the organisation at 0.05 level of sig. while working environment was found to be on neutral level and job perception as well as job design and responsibility were not having significant effect at 0.05 level of sig. on the image of an organisation. It was recommended that there should be sound personnel policy to support job security and the recruitment and selection processes should be transparent, free of biases and fair to all and sundry so as to guaranty trust and confidence.
Key words: employment processes, job security, image, job perception
Service-Oriented Analysis and Design for Constructing the Online Sales Process Integration
►Yung-Hsin Wang, Shih-Chih Chen and An-Jung Tseng
In recent years, enterprises try to develop the online sales systems in order to reach various customers in different places and expect to bring better profit or company exposure via the internet and mobile device channels. However, different platforms, technologies, transaction rules, policies and processes have resulted in data dispersion and business logic inconsistency that is hard for the company to audit and manage. This study presented a service-oriented analysis and design of the online sales process integration for our case company. We analyzed and modeled the processes using the service-oriented modeling and architecture (SOMA) approach to identify service candidates, and also utilized service component architecture (SCA) to create web services for activities required for the processes. Based on the function of services, business rules and logic, the corresponding service abstraction layer of the integrated online sales process is established. Finally, this study used the Business Process Execution Language (BPEL) to realize the service orchestration and composition, thus achieving service reusability. With the SOA solution, the case company can efficiently integrate resources and that the enterprise system become more flexible, agile and cost-effective.
Keywords: Online Sales Process, SOA, BPEL, Web Service, Process Integration
INVESTIGATING ORGANIZATIONAL OPEN INNOVATION CLIMATE AND RELATIONSHIPS
►Yen-Cheng Chen, Ching-Sung Lee, Pei-Ling Tsui and Tung-Han Yu
Cosmetology industry is an emerging business in Taiwan. As the domestic income grows and the cultural level elevated, cosmetology businesses become an indispensable part of daily lives of people. This study intended to implement an open innovation climate measure (OICM) to survey the innovative climate of cosmetology businesses. The study provided knowledge of how well do companies develop open innovation climate and how it relates to job satisfaction. Questionnaires complied with OICM and JDI measurement were used to survey service personnel working in different cosmetology companies in Taiwan. Clustering analysis found two distinct groups within the sample. Correlation analysis is executed between open innovation climate and job satisfaction. Company decision makers should consider the relations between open innovation climate and job satisfaction to establish an open innovative organization and improve the competiveness of the company.Base on the clustering results, we have found a very interesting clustering among employees, and the managerial implications are given for managers in related businesses.
Keywords: cosmetology, open innovation, job satisfaction
ADOPTION OF IFRS AND FINANCIAL STATEMENTS EFFECTS: The Perceived Implications on FDI and Nigeria Economy
►Kenneth Enoch Okpala
The IFRS adoption is already an issue of global relevance among various countries of the world due to the quest for uniformity, reliability and comparability of financial statements of companies. This research paper investigated the effect of IFRS adoption on Foreign Direct Investment and Nigeria economy. The population consists of quoted companies in Nigeria Stock Exchange (Preparers) and Investment Analysts (Users). Stratified Random sampling method was adopted and primary data used to elicit responses with 123 structured questionnaires administered. Findings showed that IFRS has been adopted in Nigeria but only fraction of companies has implemented with deadline for the others to comply. It is perceived that IFRS implementation will promote FDI inflows and economic growth. It was recommended that all stakeholders should endeavour to have full implementation to reap benefits of the global GAAP and principle - based standards.
Keywords: International Financial Reporting Standards, Financial Statements, Foreign Direct Investment, Economy