HUMAN RESOURCE DIVERSITY AND ORGANIZATIONAL OUTCOMES: MANAGING DIFFERENCES OR ORGANIZATONAL CULTURE
MAPPING SPIRITUAL CARE SERVICE QUALITY IN MARKETIZATION
►Haw-Ran Wong, Chien-Hsien Lee and Tzu-Yang Chang
Spiritual care service is an indispensable part of the holistic health care approach. However a formal measure of its service quality remains lacking. This research therefore intends to, (1) identify the quality dimensions involved in spiritual care service, (2) understand the structure of customers in relation to the dimensions, and extend the research of service quality into spiritual care service by proposing a workable framework. This research conceptualizes spiritual care service quality as a second-order, five-dimensional construct that reflects consumers’ expectation on the service. This research presents the development and validation of a framework for the evaluation of the service. The five dimensions of respect, empathy, credibility, accompaniment and insightfulness can be seen as within a nomological network that illustrates varied demographical effects. The results are consistent to the multidimensional representation of service quality, offering insight into the relationships between each quality dimension and its structure of customers.
Keywords: Service, Service Quality, Spiritual Care, Spirituality, Holistic Care.
MARKETING MIX AND THE PROVISION OF ACCOUNTING SERVICES IN NIGERIA
►APPAH EBIMOBOWEI and BANABO EKANKUMO
This study examines marketing mix and the provision of accounting services in the Niger Delta of Nigeria. To achieve this objective, data was collected from primary and secondary sources. The secondary sources were from scholarly books and journals while the primary source involved a well structured questionnaire of three sections of sixty five items with an average reliability of 0.84. The data collected from the questionnaire were analyzed using relevant diagnostics tests and multiple regression models. The result revealed that marketing mix variables were positively correlated (0.05) to the provision of accounting services by professional accounting firms. Hence, the paper concludes that the application of relevant marketing mix variables of price, place, promotion and product contributes to the provision of accounting services. Relevant recommendations were provided that would enhance the marketing skills of professional accountants for efficient and effective service delivery to their clients were made. These includes; professional accountants need to expand their knowledge of marketing management; the syllabus of accounting programmes for professional and tertiary institutions should be reviewed to include courses in marketing management to enable students obtain knowledge of marketing; relevant professional accountancy bodies in Nigeria should also include marketing management as part of their training programmes.
Keywords: Marketing, Marketing mix, Accounting Services, Niger Delta, Nigeria
ENVIRONMENTAL AND SOCIAL PERFORMANCE DISCLOSURE AND SHAREHOLDERS’ WEALTH- A PERSPECTIVE FROM MALAYSIAN COMPANIES
►Amir Khaveh, Seyed Rajab Nikhashemi, Abdolaziz Yousefi and Ahasanul Haque
Since sustainability reporting is a mean to communicate with a wide range of internal and external stakeholders and also reflect the companies’ sustainability performance, which inspires sustainable growth and development, consequently increasingly more and more stakeholders including shareholders ask for sustainability disclosures. In some Countries CSR reporting has become mandatory by legislation and companies have to disclose their environmental and social activities. Sustainability reporting has become mandatory for Malaysian public listed companies (PLC) since 2007. There a declarative about CSR activities in all Malaysian companies but number of sustainability indicators and the quality of disclosure are different among different companies. Since the main goal of each business is to maximize its shareholders’ wealth, and CSR practices would occur costs for companies, this paper amis to find any significant relationship between level of CSR disclosure and companies share price and net profit. The result. The paper studied through 45 Malaysian public listed companies in three years (From 2008-2010). The results indicated that companies with higher level of sustainability disclosure have higher share price and have higher net profit.
Keywords: CSR and Net Profit and CSR and Share Price
WOMEN INVOLVEMENT IN DRY FISH VALUE CHAIN APPROACHES TOWARDS SUSTAINABLE LIVELIHOOD
►Fazlul Kabir Rabbanee, Sanoara Yasmin and Ahasanul Haque
Coastal fisherwomen of Bangladesh are marginalized yet they play a significant role in different levels of dry fish marketing chain. This study covers seven different villages of Cox’s bazaar districts. A total of 280 women fishers among - 140 fisherwomen and 140 women workers, were selected for the study. The paper applies different aspects of DFID Sustainable livelihood model in the study areas to learn the livelihood pattern of sample respondents and explores to what extent the respondents have access to these basic livelihood assets like physical, natural, financial, social and human capital. It points out that the sample women are involved in different income generating activities like drying, sorting and grading, cleaning and salting. It focuses on respondents opinion regarding the factors that affect their ability to adopt different livelihood strategies like natural resource based strategy, non-natural resource based strategy and migration strategy. Finally it suggests some innovative marketing strategies to overcome the vulnerable situation faced by the fisherwomen and adopt better livelihood strategies and thus attain sustainable livelihood through better livelihood outcome.
Keywords: Women Involvement, Value chain approach, sustainable Livelihood and Dry Fish